I've been asked to do outreach/advertising at previous jobs, and it's always
been a struggle. It's much easier said than done, especially when I've got
zero sales or business experience.
I don't think emails work. I know I tend to delete or ignore anything that
looks like an advertisement before even reading it (my bad, I know).
While working with a CRO, I did create a LinkedIn page for their NMR service,
and that did get some interest. I also printed up postcards outlining the
services offered, combed through LinkedIn profiles, and snail mailed employees
of companies I thought might be interested. That actually got the most
responses and a few new clients.
In my current university setting, I've been inviting myself to seminars, given
a few guest lectures, and pretty much just making folks aware that hey, we have
NMRs and I'm happy to train you to use them. So far, that hasn't resulted in
more usage, but I'm still relatively new and figuring things out.
Anne
_______________________
Anne Rachupka
NMR Director
University of New Mexico, Albuquerque, NM
Dept. of Chemistry and Chemical Biology
505-277-4031
> From: main_at_ammrl.groups.io On Behalf Of Cathy Clewett via groups.io
> Sent: Thursday, April 3, 2025 8:10 AM
> To: main_at_ammrl.groups.io
> Subject: Re: [AMMRL] "advertising" NMR access to external users
Tom,
Are you trying to email users in your university or regional users? I used
to work at West Texas A&M (a regional comprehensive within 100 miles of Texas
Tech). After contacting the NMR facility at TTU, I found out that we had
been listed on grants as possible users, but they had never emailed the departments
they were listing. This was quite a while ago, so I wouldn't put it on the
current managers. I wouldn't assume that people know to contact you. If
there are specific groups that you think would like to use the instruments,
a low-key email could be very useful.
We make sure that external users go through the same training as internal users.
It has worked very well to have external to the department, external to the
university, and even corporate users.
--Cathy
Catherine F. M. Clewett, Ph.D.
Asst. Director Magnetic Resonance
Chemistry Instrumentation Center
University of Wisconsin Madison, Department of Chemistry
1101 University Ave Room 2201c, Madison, WI 53706
clewett_at_wisc.edu<mailto:clewett_at_wisc.edu>, (608)262-8196,
https://pbcic.chem.wisc.edu
________________________________
> From: main_at_ammrl.groups.io on behalf of Tom Pratum via groups.io
> Sent: Tuesday, April 1, 2025 6:19 PM
> To: main_at_ammrl.groups.io
> Subject: [AMMRL] "advertising" NMR access to external users
I am not sure if I have seen this asked here before, and it is a bit of a tricky
question: at the University here there is some desire to make sure the community
knows the NMR instrument is available for use (for a fee) if desired. In the past
my experience has been that if someone wanted to use your instrument, they knew
how to contact you and no "advertising" was needed.
However, we live in an area where the number of obvious NMR users is very limited.
Given that, we do want to make sure that - if there are any potential users out there -
they know how to contact us.
Had anyone out there had to do "outreach" like this?
I am well aware of the pitfalls of allowing external users on NMR instruments.
As always, I appreciate any and all advice received!
Tom Pratum, Southern Oregon University
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Received on Thu Apr 03 2025 - 10:26:46 MST